Whether you’re a beginner looking to launch your first e-mail marketing campaign or a seasoned e-mail marketing veteran looking for the latest hints and tips, E-mail Marketing for Dummies provides you with the proven strategies and resources to help you drive sales and strengthen your customer relationships through e-mail marketing.
Author John Arnold from Constant Contact discusses:
- List building strategies
- Formatting and frequency tips
- How to create effective messages
- Guidelines for what content should be included
- Strategies for ensuring you message gets delivered
- What to look for when tracking results
- How new technologies can help you
