Email volume is always higher during the holidays than during the rest of the year. According to the Email Experience Council, the biggest email day of the year in 2006 was actually the day after Christmas, with more than 53 percent of tracked retailers sending email on Dec. 26th, but the whole month of December is known for email volume up to 50 percent higher than average.
With so many additional emails in consumer inboxes, it’s important to give your emails compelling subject lines. Rather than give you a bunch of subject line theory, I decided to give you 10 subject lines you can use ‘as is’ or alter to fit your particular message. The subject lines take into account the main reasons why people respond to marketing messages (a subject for another blog entry) and some words that commonly end up getting filtered to the junk folder (although some good shopping words are unavoidable and are compelling enough for consumers to risk a little filtering)
Remember to craft your email offer to match the subject lines below and include good calls to action in your emails. After the holidays I’ll give you some theory to mull over, but for now, I hope these subject lines will help you capture more holiday shoppers.
- 3 Gifts Guaranteed to Delight Teenagers
- Last Minute Stocking-Stuffer Ideas Inside
- Do Your Shopping in 10 Minutes
- Last Day for Delivery Before Christmas
- Most-Wanted Gifts In This Email
- 5 Gifts That Seem Expensive, But Aren’t
- How to Get 10 Gifts for Less Than $100
- 5 Gifts that Fit in a Standard Envelope
- Give Us Your List - We’ll Shop For You
- 5 Sentimental Gift Ideas
John Arnold is the author of Email Marketing for Dummies and the Regional Development Director for Constant Contact.
